Case Study: The Canadian Ski Marathon

The Canadian Ski Marathon is a cross country ski tour that was founded in 1967 by former Canadian National Ski team member Don MacLeod, as a result of a government initiative to promote a spirit of fitness, friendship and fun, and to celebrate Canada’s Centennial of the founding of Confederation. The CSM has been a great success over the years and has had tremendous participation rates. In recent years the CSM has faced several management challenges. The case presents these challenges as faced by the new administer and asks students to determine the most advantageous course of action going forward.