Case Study: Designing For Quality and Innovation in FMCG: The Case of Chicki-Chunk

This paper analyses a case study of a decentralised product design and manufacturing process for replicable principles for duplication of the process by other product designers. This study consists of a literature review woven into an in-depth case study, with analysis. The study finds that the product design and manufacturing process that led to the success of the case under study is rooted in NPD, manufacturing, and innovation theory, and proposes replicable processes for further testing. The paper provides a survey and analysis of manufacturing design, product design, and innovation evaluation, integrated into a case study which identifies core concepts for replication.