Article: Customer-Oriented Competitive Advantage in the Airline Industry

The competitive environment in the service industry requires firms to constantly improve business practices to be profitable and competitive. The airline industry, characterized by human interaction and delivery of services, is most in need of research in competitive advantage. This research explores and identifies the critical sources of competitive advantage from a customer-oriented perspective in the globalized airline market.

Research: Innovation Growth Strategy: A Study Of Competitive Advantage of SME’s In The United Kingdom

Business Strategy plays a major role in most companies, particularly in developed and mature countries. Studies show that a formal strategy can contribute to organizational effectiveness and competitive advantage. In the last few years, the United Kingdom has faced a protracted and slow growth, political uncertainty and inefficiencies due to poor management. As a result, similar mature markets have seen productivity and efficiency surpass that of the UK. Between 2017 and 2019, the UK economy lost 185 billion GBP per year due to poor management and resulting ill health. The UK also fell 14% behind similar countries in the G7 on productivity (Francke, 2017). The economic environment does not favour businesses with little or no strategic direction.

Dissertation: Socially Responsible Digital Leadership: A Framework For Digital Organizations

Digital innovation that disrupted various industries has characterized the start of the 21st-century. The reliance on digital technology is exacerbated by the impact and influence of a plethora of applications that are used daily by billions of users. The digital agenda involves digital organizations that influence individuals, and importantly, the collective unit of individuals are influenced in society through digital technologies. The level of interdependencies and integration for the new work environment requires leadership in the digital era to develop and create long-term deliverables by challenging current leadership theories and models in the context of Digital Social Disequilibrium.